Distribution

-Distributors have to distinguish the key factors as to who would want to watch the film, why would they want to watch it, and how would they watch it.
-A film distributors job, is to bring the film into the marketplace.
-It's a fast moving, highly competitive, and strategic industry.
-Warner Bros, Disney and Sony for example, receive films straight from the company.
-Small independent distribution companies buy films at festivals, and then distribute these.
-Lionsgate, Metrodome and Momentum are examples of independent distributors.
-The distributors have the hard job of trying to distinguish the films individual USP (unique selling point).
-The distributors also have to be clear of the targeted audience for the particular film.
-The 15-24 age group, is the largest age range for movies.
-They have to try and get as large an audience as possible, in order to make as much profit as possible.
-They also have the tricky task of deciding when the film should be released.
-Research is vital to distributors, as they need to know that the particular film will stand out from the others.
-They have to listen to the public views, in order to make improvements.

marketing

-They also have to decide on a budget for marketing for the film, and stretch this as much as possible, and make every pound count.
-In terms of marketing they have to use the best formats to attract the audiences attention.
-A campaign can consist of; A trailer, print/poster campaign, internet, mobile and tv/radio.
-The key point being that the campaign has to be synergistic (have the same identity)
-However the best way of selling a film, is through word of mouth.
-The opening weekend is very important to the distributors, as they need to be sure that their film makes more, than others.